These were the lines that was initially conceived by K B Vinod for Iridium. The line was liked to such an extent by the international creative director that he chose to use it for communication in other countries as well. If Iridium was one tool that helped to make geography history, IPL is yet another tool serving the same purpose. Madhukar Sabnavis has written a great piece on agency faqs which appeared this morning.I have become a fan of Madhukar's articles . This one is really worth reading.Just like bollywood, I foresee, IPL becoming another soft power tool for India in the near future. In fact it has opened on a very positive note and from here I do se a U turn of sorts from here. The uni-direction movement which I see will be of immense benefit to the country as a whole. This platform will help not only to integrate the various cities but also countries. India having taken the lead in designing and executing the event will stand to enjoy the "first mover advantage" even if others were to follow. Lalit Modi has created history by bringing geographies together.
